Foo Fee: Modernizing Tradition

The past:

A place we look back fondly with rose-tinted glasses. Everything seems better in hindsight compared to the now, or so we think.

However, there is definitely something that we can all agree that stays good through the test of time: Food. Well, not all of them. Apparently, people used to eat really nasty stuff that I don’t think I should get into here. Bad foods are forgotten and the good ones are immortalized.

Foo Fee is a small café wedged into the dense city of KL. In this place, East meets West, and the fusion of food from Malaysia’s colonial history is a blast from the past here. A more fitting description would be our local term of “kopitiam” rather than café which is actually part of the name of the establishment anyway. 

The food ranges from delicious and fresh kaya toast to more Chinese dishes such as noodles. British and Chinese cuisine clashed in Malaysia and celebrated in this kopitiam.

What used is an idea executed perfectly, but with no one to witness? Recreate stepped in to work with Foo Fee to advertise for their unique yet familiar flavours. Photography commenced by our team captured the essence of old Malaysia, with the local styled-dishes set atop old fashion furniture.

What is more liberating than capturing the feel of post-independence Malaysia, right?



We also did content creation and kept their social media active, showing energy and determination towards an ever-loyal customer base through the use of clean, tidy graphic designs. 



Feeling hungry? I bet.

Come check out Foo Fee’s offerings through our pictures, and maybe go over and try them for yourself!  



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